The Known Unknown is a new haircut and hair color collection by Creative Hair Stories, Art Director Eva Vilke. This collection brings together the art of classic tailoring and contemporary aesthetics.
Before modern hair was a vibe, it was a decision.
Imagine you are scrolling.
You’re bombarded with buzzwords. Shag. Wolf. Butterfly. Curtain. Soft mullet. Air layers.
Different names. Different aesthetics.
But let’s be clear — a haircut alone is never the full story.
In the late 60s and early 70s, hair stopped being decoration and became construction. Shapes were built to move on their own. Structure carried the weight. Precision created freedom.
One of the key turning points? The Veil, a haircut invented by one of the Creative Directors at the Sassoon Academy in the 1970s.
The new hairstyle combined short and long hair within a single architectural form — control at the crown and the length left free. The new style embodied softness engineered through geometry.
What looked effortless was highly intentional.
THE KNOWN UNKNOWN collection continues that philosophy and brings it to life in every way.
This collection is not just about the haircut.
It is about the dialogue between cut and colour.
The structure shapes the light, whereas the colour respectively reveals the structure.
A combination of shorter hair at the crown and longer hair along the perimeter forms graphic fragments around the face. There, light and dark are thoughtfully placed to emphasise tension and movement.
The twins in this collection are not identical — they are reflective. They share a common foundation, yet allow for two different expressions. The contrast lives not only in the form but in tone. The two looks call out depth against brightness, shadow against highlight, and allow precision to meet fluidity.
Colour is not a decoration here.
It is architectural.
It follows the lines.
It enhances the weight distribution.
It exposes the geometry.
If you’re part of the new generation of stylists, the following is important.
Trends are fast. They come and go, and if you’re not quick enough to catch them, you’ll always feel behind.
In the meantime, knowledge is slower. And slower is stronger, because it sticks with you permanently.
At Creative Hair Stories, every cut and colour begins with structure. Not because it’s traditional — but because it works. Precision gives freedom. Geometry allows softness. Discipline makes movement convincing.
THE KNOWN UNKNOWN is not about looking back.
It’s about knowing exactly where you stand — so you can move forward with intention.
Because what we call “modern” is often only a reflection.
Because trends are shadows — and structure is the source.
Understanding who created these techniques is not nostalgia.
It is a responsibility.
This collection stands as a reminder to the next generation:
Because freedom in hair doesn’t start with breaking rules — it starts with understanding them.
Credits:
Art Director: Eva Vilkė
Co-author: Piotr Ślęzak
Hair Artists: Eva Vilkė, Ramūnas Kavolėlis
Photographer: Paulius Leonas / Pleography
MUA: Edvinas Mikulskis / edvinas_mua
Models: Agata & Agnija
Partners and products (hair colour & styling): Davines Lithuania
Bond prep.: K18 Hair Lietuva
Hair Extensions: Belosa
Creative Hair Stories studio is located in one of the most visited places in Vilnius Old Town – Literatų Street, which exudes cosiness and creativity. We are always happy to welcome you here for a chat, consultation, hair treatment, look refresh, or makeover.
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